Ani Bisaria

Publish Date
January 1, 2024
Category
Author
Hannah Craig

Early Career and Education

Ani Bisaria's journey began in South Florida before he moved to the West Coast to pursue higher education. His early career was marked by a unique blend of academic achievement, musical pursuits, and a swift ascent in the tech industry.

  • Earned a Bachelor of Arts in Economics from the University of San Francisco with a focus on Behavioral Economics
    • Contributing author to 'Funding the American Century.'
  • Continued building a name for himself in the electronic music scene post-graduation, performing as an opening act for renowned artists — listed below in the ‘Personal Music Career’ section.
  • Entered the tech sector in 2019.
  • Rapidly progressed to senior management roles at software companies across the Bay Area

The Matchbox

Building on his experience in tech and digital marketing, Ani Bisaria founded a digital marketing agency, The Matchbox, in early 2022. 

  • Founder and CEO (2022-present)
  • Grew from a small agency to securing Fortune 500 clients within the first few months:
    • Staff of 25 US-based employees and contractors.
    • Manages over $50 million in ad spend per year
  • Delivered a keynote TEDx Talk in Boca Raton, FL on April 19th, 2024 — highlighting The Matchbox’s unique techniques for creative testing and the economic approach to AI and advertising
  • www.thematchbox.inc

Spyll Records

Ani Bisaria's passion for music led him to establish Spyll (pronounced ‘spill’) Records in early-2023, an independent record label focused on electronic music and licensing.

  • Founder and CEO (2023-present)
  • Signed and developed emerging electronic music artists — achieved millions of streams across the label's catalog.
  • His own original music has been used in high-profile commercials and campaigns, including… Givenchy, Formula 1, Binance, and Logitech.
  • Spyll Records also offers low-cost / no-margin consulting services to independent artists on music rights and publishing in an effort to boost awareness and empower young artists on collecting all royalties available to them.
  • www.spyll.co

Personal Music Career:

  • Opening act for renowned artists such as Whethan, Aminé, Deadmau5, Gryffin, G-Eazy, Duke Dumont, Troyboi, and more.
  • Produced original electronic music during college years at the University of San Francisco
  • Incorporates live saxophone performances in DJ sets and original music
    • Toured the country in high-school as a part of a jazz band
    • Also places a heavy emphasis on traditional Indian sounds/elements in original music
  • www.bisaria.live
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