Education: Ani earned a Bachelor of Arts in Economics from the University of San Francisco.
Contributor to Funding the American Century by Mike Lehmann.
Music Pursuits: Produced original music and performed at major venues in San Francisco and Miami (see 'Personal Music Career' section below).
Tech Industry Entry: Entered the tech sector in 2019, quickly advancing to senior management roles in various software companies across the Bay Area.
The Matchbox
Founder and CEO (2022-present)
Rapid Growth: Grew from a small agency to securing Fortune 500 clients within the first 18 months.
Team and Operations: Built a talented team of 25 US-based employees and contractors, managing millions in ad spend annually.
Thought Leadership: Delivered a keynote TEDx Talk in Boca Raton, FL, on April 19th, 2024, exploring The Matchbox’s creative testing techniques and economic approach to AI in advertising.
Artist Development: Signed and developed emerging electronic music talent, leading to millions of streams across the label's catalog.
Music for Commercials: Bisaria's original music has been featured in high-profile campaigns for brands like Givenchy, Formula 1, Binance, and Logitech. Other artists on the label have had music feature in content from brands like Shein, Biossance, Strava, and more.
Opening Act: Performing under his last name, Bisaria has opened for major artists such as Whethan, Aminé, Deadmau5, Gryffin, G-Eazy, Duke Dumont, and Troyboi.
Original Music: Produces electronic music, blending in traditional Indian sounds for a unique style.
Live Performances: Known for incorporating live saxophone into his DJ sets and original music, bringing a unique flair to his performances.
Co-Founder (2024-present): In late 2024, Ani Bisaria co-founded The Ad Spend with Jerome Illgner and Alexander Lyon in 2024. The invite-only beta went live on October 23rd, 2024.
Overview: The Ad Spend is a Slack-integrated tool providing instant access to advertising metrics across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. It eliminates 2FA, multiple logins, and enables seamless Slack-wide access from a single admin installation. AI-powered insights help optimize campaigns, while its pricing structure includes both a free tier for basic needs and a paid tier for advanced features and integrations.
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