Early Career and Education
Ani Bisaria's journey began in South Florida before he moved to the West Coast to pursue higher education. His early career was marked by a unique blend of academic achievement, musical pursuits, and a swift ascent in the tech industry.
- Earned a Bachelor of Arts in Economics from the University of San Francisco with a focus on Behavioral Economics
- Contributing author to 'Funding the American Century.'
- Continued building a name for himself in the electronic music scene post-graduation, performing as an opening act for renowned artists — listed below in the ‘Personal Music Career’ section.
- Entered the tech sector in 2019.
- Rapidly progressed to senior management roles at software companies across the Bay Area
The Matchbox
Building on his experience in tech and digital marketing, Ani Bisaria founded a digital marketing agency, The Matchbox, in early 2022.
- Founder and CEO (2022-present)
- Grew from a small agency to securing Fortune 500 clients within the first few months:
- Staff of 25 US-based employees and contractors.
- Manages over $50 million in ad spend per year
- Delivered a keynote TEDx Talk in Boca Raton, FL on April 19th, 2024 — highlighting The Matchbox’s unique techniques for creative testing and the economic approach to AI and advertising
- www.thematchbox.inc
Spyll Records
Ani Bisaria's passion for music led him to establish Spyll (pronounced ‘spill’) Records in early-2023, an independent record label focused on electronic music and licensing.
- Founder and CEO (2023-present)
- Signed and developed emerging electronic music artists — achieved millions of streams across the label's catalog.
- His own original music has been used in high-profile commercials and campaigns, including… Givenchy, Formula 1, Binance, and Logitech.
- Spyll Records also offers low-cost / no-margin consulting services to independent artists on music rights and publishing in an effort to boost awareness and empower young artists on collecting all royalties available to them.
- www.spyll.co
Personal Music Career:
- Opening act for renowned artists such as Whethan, Aminé, Deadmau5, Gryffin, G-Eazy, Duke Dumont, Troyboi, and more.
- Produced original electronic music during college years at the University of San Francisco
- Incorporates live saxophone performances in DJ sets and original music
- Toured the country in high-school as a part of a jazz band
- Also places a heavy emphasis on traditional Indian sounds/elements in original music
- www.bisaria.live