About The Matchbox

From Vision to Velocity

We exist to turn ambitious goals into measurable growth. The Matchbox is a full-funnel growth partner — 75+ senior specialists across the USA and EU running strategy, paid media, creative, SEO and AI search, web, and RevOps as one accountable team, accelerated by AI tools we build in-house.

Methodology

One integrated team, one growth goal. We run every layer of the funnel together — so strategy, media, creative, and data move as a single system instead of a chain of hand-offs. That's how momentum compounds.

Innovation

AI is built into how we work, not bolted on. Every workflow is accelerated by AI — including proprietary tools we build ourselves — so our specialists spend their time on strategy and craft, and the work ships faster.

Data

Every decision answers to the numbers. We instrument the full funnel, read it in plain language, and tie each move back to pipeline and revenue. No vanity metrics, no guesswork — just what's working and what's next.

Our Values

We hold ourselves—and our partners—to the highest standards:

People First

The best work comes from people who are trusted, supported, and set up to do their best thinking. We invest in our team and our clients as partners — because growth is a long game, and relationships are how you win it.

Radical Transparency

We say what we see. Clear reporting, honest timelines, and straight answers — even the hard ones. You'll always know what we're doing, why, and what it's returning.

Ownership

We own the number. Not a deliverable, not a channel — the outcome. When you hand us a goal, we treat it as ours and run it like our own business depends on it.

Results-Driven

Activity isn't progress. We measure ourselves by pipeline, revenue, and growth you can prove — and we don't stop sharpening until the results show up.

Our Story

[01]

Specialization

We bring a senior specialist who's the best in the room for each part of your funnel — strategy, media, creative, SEO and AI search, web, RevOps. Depth in every discipline, not a generalist stretched thin.
[02]

Communication

One team means one conversation. No translating between vendors, no momentum lost in the gaps. You get a single, aligned partner who keeps strategy consistent from first touch to closed revenue.
[03]

Ownership

We're accountable to your goal, end to end. The people who pitch the work are the people who run it — and they answer to the same number you do.
[04]

Results

Everything ladders up to growth you can measure. 16.6x ROAS, $4M+ in pipeline, lead costs cut by double digits — proof across B2B and B2C, from a startup's first users to enterprise ABM.

Leadership

Meet the heart of The Matchbox.

Ani Bisaria

Founder & CEO

Ani Bisaria

Founder & CEO

Ani Bisaria founded The Matchbox after leading startup and enterprise marketing teams. Grounded in data and fueled by creativity, he built the agency to solve real revenue challenges—growing from a solo consultancy into a 75+ specialist team across the USA and EU, serving global clients.

Ellen Goldhammer

Director of Creative Strategy and Operations

Ellen Goldhammer

Director of Creative Strategy and Operations

Ellen is a seasoned strategist specializing in performance marketing, campaign optimization, and audience engagement. She partners with enterprise and mid-market clients to translate complex data into high-impact narratives that drive brand awareness and revenue growth.

Erik Leavell

Director of Design

Erik Leavell

Director of Design

Erik leads our design practice, crafting award-winning brand identities and digital experiences. His work on the Implicit rebrand delivered double-digit uplifts in conversion rates and user engagement across web and paid channels.

Dana Jennings

Director of Account Acquisition

Dana Jennings

Director of Account Acquisition

Dana leads account acquisition at The Matchbox, partnering with B2B and B2C brands to build pipeline and accelerate revenue. She brings a data-driven approach to prospecting, segmentation, and full-funnel campaign strategy that turns target accounts into long-term customers.

Gabrielle Tischler

Chief of Staff

Gabrielle Tischler

Chief of Staff

Gabrielle ensures our operations run smoothly and our teams stay aligned. With over a decade in growth-stage tech companies, she builds collaborative cultures and operational frameworks that scale seamlessly as our clients’ needs evolve.

Our Story

Our Roots

The Matchbox started as a founder-led consultancy built by Ani Bisaria on one idea: marketing should be accountable to revenue, and one focused team beats a stack of disconnected vendors. The first clients came for the strategy and stayed for the results.

Expansion & Purpose

Demand outgrew a single operator. We grew deliberately into one integrated team — 75+ senior specialists across the USA and EU, serving clients across North America, EMEA, and APAC. As AI reshaped the industry, we made it core infrastructure: woven into every workflow and extended by proprietary tools we build ourselves, so range never came at the cost of speed or quality.

Driven by Mission

We're here to ignite growth that holds up to the numbers — for ambitious companies at every stage, from pre-seed launch to enterprise ABM. One team, accountable to your goal, building the system that gets you there.

Join Our Journey

We're a team of senior specialists who'd rather own the outcome than hand off a deliverable. If that's how you like to work — across the USA and EU, with AI built into the craft and real numbers to answer to — we'd like to meet you.