Digital Agency | Human expertise, scaled with AI & ML.
Our method combines the best of both worlds: core designs grounded in human creativity, scaled to hundreds of variations through our proprietary generative AI and ML processes.
This creative arsenal seamlessly feeds into our marketing campaigns, enabling us to deploy precisely targeted ads that resonate deeply with each audience segment. By analyzing performance data in real-time, we not only identify which variations drive the most engagement but also continuously refine our creative and messaging strategies.
This dynamic approach ensures that your visual assets evolve alongside audience preferences — enabling continuous iteration, reducing costs, and boosting engagement over time.
Utilizing AI tools such as Runway alongside Adobe After Effects, we offer rapid generation and execution of static & video content which is not only visually stunning but also tailored to the unique preferences of segmented audiences.
Our workflow blends traditional design software with AI to enhance both creativity and turnaround times, ensuring your message is delivered with impact, without the long wait typically associated with high-quality creative or video production.
Our Hybrid AI strategy showcases the power of AI to produce hyper-segmented creative variations, optimizing content for each audience segment to maximize engagement and ROI.
Our arsenal of design and AI tools, including Adobe Photoshop, Illustrator, Figma, and AI pioneers like Midjourney and Stable Diffusion, empowers us to meet tight deadlines without compromising on quality.
Our approach is rooted in the belief that the future of advertising lies in the ability to scale creative solutions without losing the personal touch that resonates with each unique audience segment.
Whether for B2B or B2C markets, our suite of services leverages AI to create a myriad of media production variations, each tailored to the nuanced preferences of specific audience groups.
We begin with a human-driven discovery phase, engaging closely with clients to understand their unique needs and gather essential brand assets. This phase sets the foundation, ensuring that the creative basis aligns perfectly with your vision.
Leveraging our team of professional designers, we create initial design concepts that embody your brand's ethos. This strategic blueprint paves the way for tailored, effective solutions, marrying human ingenuity with precise planning.
Here's where our proprietary blend of human expertise and advanced AI tools comes into play. We scale the creative process, producing a plethora of variations in design, copy, and media. All on-brand, all finely tuned to the nuances of your target audience.
The final step is all about agility and performance. With AI-driven multivariant testing, we deploy and iterate quickly, ensuring that each campaign is optimized for maximum impact. Rapid deployment across creative, copy, video, and paid media allows for real-time adjustments and fine-tuning, driving towards the best results in record time.
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We ran over 150 campaigns that meticulously combined high-impact paid social strategies with precision-targeted paid search efforts — ensuring cross-channel optimization. By segmenting the audience into nuanced categories and leveraging rich, multivariate industry-specific messaging, our campaigns dramatically enhanced engagement and conversion rates.
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We overhauled Trulioo's lead-generation strategy with our full-funnel approach, focusing on high-impact paid social campaigns. By sharpening audience targeting and refreshing creative assets via our Hybrid AI Media, we not only amplified brand presence but also streamlined their lead to MQL process and catalyzed pipeline growth.
By segmenting Anomalo's audience into 40+ different categories, we crafted a campaign that highlighted their platform's unique selling points with relevant messaging for each segment. Through rigorous experimentation with these audience and creative variables, we significantly enhanced engagement and conversion rates.
Our average paid media campaign has an average of 473 experiments. We use hair-trigger rules, flexible algorithms, and daily human insight to optimize creatives & ads to the perfect audience segment that's ripe for conversion.
