Industries

Growth, tuned to your sector.

The full-funnel model stays the same. The playbook adapts to the buyers, cycles, and constraints of your industry — so the work fits how you actually grow. The sectors below are where we go deepest, but the model travels; if your category isn't listed, the capability still applies.

B2B SaaS

The Matchbox drives growth for B2B SaaS companies by running paid media, creative, search, and revenue operations as one accountable system — so demand turns into pipeline and pipeline turns into closed ARR. Instead of stitching together point vendors, you get one integrated team of 75+ senior specialists across the USA and EU, with AI woven into every workflow and proprietary tools we built in-house to compress production and sharpen targeting.

Compliance & Data

The Matchbox drives growth for compliance, identity, and data companies by leading with account-based marketing and spending efficiently against small, expensive, hard-to-reach buying committees — the directors, compliance officers, and risk leaders who actually sign off. We run paid media, creative, search, and revenue operations as one accountable system, so you reach the right named accounts and convert them without burning budget on the wrong audience.

Healthcare Technology

The Matchbox drives growth for healthcare technology companies by pairing efficient, compliance-aware paid media with the marketing infrastructure and attribution needed to sell into long, multi-stakeholder healthcare buying cycles. We run the full funnel as one accountable team of 75+ senior specialists across the USA and EU, with AI woven into every workflow — so health-tech companies reach clinical and administrative buyers and can prove what marketing contributed to pipeline.

Consumer & DTC

The Matchbox drives growth for consumer and DTC brands by combining fast, efficient paid acquisition with high-velocity creative — testing many concepts quickly, finding winners, and scaling them before they fatigue. We run the full funnel as one integrated team of 75+ senior specialists, with AI woven into every workflow and proprietary tools that compress weeks of creative production into days. In consumer, where the feed never stops moving, speed is the advantage.

Fintech & Financial Services

Fintech has the highest customer acquisition cost of any sector, and acquisition has only gotten more expensive as ad platforms tighten and privacy rules bite. Winning here is less about more spend and more about trust: getting the right senior risk, compliance, and finance buyers to believe you, then proving it in pipeline. We build the full funnel for that — compliant paid programs, credible creative, and attribution that ties spend to revenue. For Trulioo we drove 16.6x ROAS and $4.15M in pipeline.

Cybersecurity

The cybersecurity buyer is the hardest audience in B2B. CISOs are overwhelmed with vendor outreach — most say they are drowning in it — and budgets are consolidating away from new tools toward platforms that prove their worth. Winning means earning credibility with a technical, skeptical buyer and then proving pipeline, not impressions. We build the full funnel for that: precise paid programs, creative that respects a security audience, and attribution that ties spend to revenue. We did it for HackNotice.

AI & Data Infrastructure

AI and data infrastructure companies sell to the most skeptical buyers in software — data, ML, and engineering leaders who can spot a hollow claim instantly and who increasingly start their research inside an LLM rather than a search bar. Winning here means turning genuinely technical substance into pipeline: precise messaging, proof that survives scrutiny, and a presence in the answer engines your own customers help train. That is the work we do, and it is measurable.

Marketplaces & PropTech

Marketplaces and PropTech companies live or die by liquidity — the balance between supply and demand that makes the whole thing work. That makes growth uniquely demanding: you are acquiring two audiences with different economics, in a market where acquisition costs have climbed roughly 40% since 2023, and you have to do it efficiently enough to protect unit economics. We help marketplace and PropTech operators acquire both sides, drive down cost per conversion, and build the creative velocity that keeps performance compounding.

Developer Tools & APIs

Developers are the buyer who most resents being marketed to — and increasingly the person who decides what their company adopts. Modern dev-tools growth is bottom-up: an engineer finds you in docs, a search result, or an AI answer, tries the free tier, and only later does a buyer sign the contract. Winning means showing up with genuine technical substance across the surfaces developers actually trust, then connecting that self-serve adoption to real pipeline. That is a full-funnel problem: earning genuine technical credibility at the bottom, then building the measurement and pipeline motion that turns product usage into revenue.

Insurtech & Financial Services

Financial services and insurtech share a hard truth: the buyer is risk-averse, the sale is compliance-gated, and trust has to be earned before anyone evaluates the product. Marketing that works in lighter categories — speed, hype, volume — backfires with buyers whose entire job is managing downside. Winning means building credibility with senior, skeptical decision-makers and then proving pipeline through long, multi-stakeholder cycles. That is precisely the motion we ran for Trulioo, an identity-verification platform selling into KYC and AML compliance buyers.

Manufacturing & Supply Chain Tech

Software sold into manufacturing and supply chain faces a pragmatic, ROI-obsessed buyer and a long, multi-stakeholder cycle that runs from an operations champion all the way to a CFO. These buyers don't respond to trends; they respond to provable efficiency, risk reduction, and payback. Winning means translating technical capability into business outcomes the whole committee believes, then proving pipeline patiently. That is the motion we ran for Assent, a supply-chain and ESG compliance platform selling into exactly this kind of industrial buyer.

Climate & Energy Tech

Climate and energy tech companies often face a category-creation problem: the buyer knows they have a mandate but doesn't yet know your solution exists or how to evaluate it. Layer on technical products, policy-driven urgency, and committees that blend sustainability, operations, and finance, and you get a market that rewards education and credibility over volume. Winning means defining the category in the buyer's mind and proving measurable impact — which is exactly what a full-funnel model built around education, credibility, and rigorous measurement is designed to do.

EdTech

EdTech is two go-to-market motions in one company: a long, budget-bound institutional sale to schools, districts, or universities, and a fast, engagement-driven motion to the educators, students, or parents who actually use the product. Most marketing serves one and neglects the other. Winning means running both — credible demand generation for institutional buyers and high-velocity acquisition and retention for end users — under one measurement system. That blend of consumer-grade acquisition and B2B pipeline rigor, run as one accountable program, is exactly what the full-funnel model is built for.

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