ABM (Account-Based Marketing)

ABM (Account-Based Marketing) is a B2B strategy that treats individual high-value accounts as markets of one, coordinating marketing and sales around a defined list of target companies. Instead of casting a wide net for leads, ABM concentrates personalized campaigns, content, and outreach on the accounts most likely to become large customers. It depends on tight sales-and-marketing alignment and shared account-level data to work. Done well, it raises deal size and win rates by focusing effort where revenue actually lives.