Conversion Funnel

A conversion funnel is the staged path a prospect follows toward a desired action — typically awareness, consideration, conversion, and retention — modeled so each step's drop-off can be measured and improved. Mapping it shows exactly where prospects leak out, turning vague we need more sales into a specific fix at a specific stage. The funnel is a model, not a literal journey; real buyers loop, pause, and re-enter, especially as AI answer engines compress research into a single step. Used well, it focuses optimization effort where the largest gains actually sit.