Back to glossary
Paid Media
CPM
CPM (cost per mille, or cost per thousand impressions) is the amount an advertiser pays for every 1,000 times an ad is shown, whether or not anyone clicks. It is the default pricing model for awareness, reach, and most programmatic display and video buying, where the goal is exposure rather than immediate clicks. CPM is increasingly relevant on Google as more formats adopt impression-based billing — for example, Demand Gen view-through optimization on Discover moves to CPM as of July 15, 2026.
Source: support.google.com
Related services
Your growth starts here
Let's build the
growth engine.
Tell us where growth is stuck. We'll show you what one integrated team can move — and how fast.