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Paid Media
CTR
CTR (clickthrough rate) is the number of clicks an ad receives divided by the number of times it is shown (impressions): clicks / impressions. Five clicks on 100 impressions is a 5% CTR. A strong CTR signals that creative, targeting, and messaging are relevant to the audience, and in Google Ads it feeds expected CTR, a component of Ad Rank that influences both ad position and cost.
Source: support.google.com
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