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Conversion
Conversion Rate (CVR)
Conversion rate (CVR) is the percentage of ad interactions that result in a conversion — calculated as conversions divided by total clicks (or interactions), then multiplied by 100. For example, 20 conversions from 600 clicks is a 3.3% CVR. It is the core efficiency signal for whether traffic and landing experiences are turning attention into action, and the lever conversion-rate optimization works on directly.
Source: support.google.com
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