E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust, the framework Google's human Search Quality Raters use to assess content quality. The first E, Experience, was added in December 2022, asking whether content was produced with first-hand experience; of the four, Trust is the most important. E-E-A-T is not a direct ranking factor but describes the qualities Google's systems aim to reward, and it matters most for Your Money or Your Life (YMYL) topics like health and finance.

Source: developers.google.com