GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization) is the practice of making your brand more likely to be cited and recommended inside generative AI responses from tools like ChatGPT, Perplexity, Gemini, and Claude. Where AEO targets AI search features, GEO targets the large language models that synthesize answers from across the web and name their sources. It works by building citable, well-structured content and the third-party authority signals these models trust. Because citation overlap between engines is low, GEO requires platform-specific strategy, not a single universal playbook.