Back to glossary
Revenue
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is the predictable subscription revenue a business normalizes to a monthly amount from all active recurring contracts, excluding one-time charges, setup fees, and variable usage. It is the core operating metric for subscription businesses, tracked as movements — new, expansion, contraction, and churned MRR — to show how the revenue base changes month over month. Annualized, MRR becomes ARR (MRR x 12).
Your growth starts here
Let's build the
growth engine.
Tell us where growth is stuck. We'll show you what one integrated team can move — and how fast.