Paid Media
Retail Media Network (RMN)
A retail media network (RMN) is an advertising business run by a retailer that lets brands buy ad placements across the retailer's owned channels — on-site search and product pages, its app, and off-site or in-store inventory — using the retailer's first-party purchase data for targeting and closed-loop sales measurement. RMNs are one of the fastest-growing ad channels: eMarketer forecasts U.S. retail media ad spend to reach about $69.33 billion in 2026, up roughly 18% year over year and approaching 18% of total U.S. digital ad spend. Their value lies in proximity to the point of purchase and first-party data that survives signal loss from cookie deprecation.
Source: emarketer.com
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