SERP

A SERP (search engine results page) is the page a search engine returns in response to a query. Modern SERPs blend organic listings, paid ads, and an expanding set of features, including AI Overviews, featured snippets, knowledge panels, and local packs, that often answer the query directly on the page. As these features grow, a rising share of searches end without a click to any website, reshaping how visibility is measured.

Source: developers.google.com