Win the right customers — and keep them.
Acquisition and retention aren't two jobs — they're one revenue system. We bring in better-fit customers at a lower cost, then turn first purchases into lifetime value, all run by one team with our in-house AI tooling working the data end to end.
One system for acquisition and lifetime value
Most teams chase new logos and worry about churn separately — and pay for it twice. We treat the full lifecycle as a single engine: sharper targeting and creative to acquire the right customers, then lifecycle programs that drive activation, repeat purchase, and retention. The result is lower acquisition cost, higher-quality demand, and revenue that compounds long after the first conversion.
Why Acquisition & Retention Matter:
Reduced Anomalo's Cost Per Acquisition by 12% while improving lead quality, and increased opportunity creation by 33%.
Increased Assent's lead volume by 45% while improving lead quality by 25%.
Comprehensive Acquisition & Retention Capabilities
The case for it
Why invest in acquisition and retention together
Growth that lasts comes from winning the right customers and keeping them — not from filling the top of the funnel and hoping:
- Lower cost, higher quality — Better targeting cuts acquisition cost and brings in customers who convert and stay.
- Compounding lifetime value — Activation and retention programs turn one purchase into many.
- A connected funnel — Acquisition and lifecycle share one strategy, so nothing leaks between the stages.
- Speed to traction — Tight feedback loops get new programs producing fast.
The Matchbox advantage
Our strategic blend of acquisition and retention expertise delivers powerful, measurable outcomes:
One team across the lifecycle
The same senior team owns acquisition and retention, so your funnel works as one system instead of two disconnected efforts.
Quality, not just volume
We optimize for lead quality and opportunity creation, not vanity sign-ups — proven by a 25% lift in lead quality and 33% more opportunities.
AI-accelerated, proprietary tooling
Our in-house AI tools surface high-value segments and winning tests fast, so spend and lifecycle effort go where they return the most.
Our Proven Acquisition & Retention Process
Audience & lifecycle strategy
We define ideal-fit audiences and map the full lifecycle, aligning acquisition and retention around one growth goal.
Acquisition build & launch
We build and launch targeting and creative that brings in better-fit customers at a lower cost.
Activation and retention programs
We deploy lifecycle programs that drive activation, repeat purchase, and long-term retention.
Optimization across the full funnel
We continuously optimize acquisition and lifecycle together so revenue compounds over time.
Results
Anomalo: Reduced Cost Per Acquisition by 12% with better lead quality, and increased opportunity creation by 33%.
Assent: +45% lead volume and +25% lead quality through tighter targeting.
Trulioo: enterprise ABM delivering 16.6x ROAS, $4.15M in pipeline, and a 40.47% lead-to-MQL rate.
Keep reading
Learn the playbook behind it.
Ready to acquire better customers and keep them longer?
Request your growth audit.
Request your growth audit