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Data
Customer Data Platform (CDP)
A customer data platform (CDP) is packaged software that builds and maintains a persistent, unified customer record by ingesting data from all of a brand's sources, resolving identities into single profiles, and making those profiles accessible to other systems for activation. The term was coined by David Raab, whose CDP Institute defines the category; a CDP differs from a data warehouse or CRM because it owns identity resolution and exposes governed, ready-to-use audiences to downstream channels. With third-party signals less reliable, CDPs anchor first-party and zero-party data strategies.
Source: cdpinstitute.org
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