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Strategy
Product-Led Growth (PLG)
Product-Led Growth (PLG) is a go-to-market motion in which the product itself drives acquisition, activation, and expansion — typically through free trials, freemium tiers, or self-serve onboarding — so users experience value before talking to sales. Growth marketing in a PLG model focuses on driving qualified sign-ups, improving activation and time-to-value, and identifying product-qualified leads (PQLs) for sales or expansion. It often complements, rather than replaces, sales-led motions for larger accounts.
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